Squarespace vs. WordPress vs. Shopify for StoryBrand
Whether you’re still creating your first wireframe, or you’re ready to build your site, you’re probably wondering which platform will be best for your new website.
The good news is that, with the help of a professional, StoryBrand messaging can work well with any of these three platforms. Choosing the right platform is more about what your website needs to do, rather than what works with StoryBrand.
Here’s a quick overview of three popular platforms and how to decide if they’re right for you. We’ve also provided links to recommended StoryBrand certified designers and developers who specialize in each.
Squarespace
The beauty of Squarespace is its simplicity and ease of use. It’s designed to be DIY, but if you hire an expert to build your site, you can achieve the same professional polish you’d expect from a custom WordPress site (without the security issues, plugin updates, and maintenance headaches).
Squarespace experts who specialize in StoryBrand:
StorySite Templates
(hey that’s us)Knapsack Creative
(this is also us)
Shopify
If you’re looking for an e-commerce solution, Shopify is top-notch. It’s primary focus is helping you sell online, so expect it to be more robust on the e-commerce side than Squarespace, but still easier to use and set-up than WordPress.
Shopify experts who specialize in StoryBrand:
WordPress
The advantage of WordPress is that it is very robust and highly customizable. If you need things like a customized customer dashboard or a very specific plugin for your industry, then it may be worth the extra technical maintenance and additional cost to go with WordPress.
WordPress experts who specialize in StoryBrand:
Summary
Our philosophy is that you should use the simplest tool that does the job. That’s why we recommend Squarespace, unless you need more functionality.
Think of it like buying a vehicle. If you’re simply commuting back and forth to work, don’t buy a Hummer. Buy a Prius.
Looking to do more research?
Check out this detailed, objective review by Site Builder Report that helps you choose the best website builder for you.
If you’d like to see if Squarespace is the right fit for your project, join one of our weekly calls and we’ll help you figure it out.
